Our Story

After over 40 years in the industry, SWITZ is a well-established, well-loved favourite with consumers in KSA, across the GCC, and, increasingly, around the world.

Welcome to the home of Switz

You’ve embraced our products in your hearts and your homes. We love hearing about your delicious experiences with SWITZ; and will keep you up to date on what’s new in our world of baked treats, tasty snacks, and quality pastries.Embarking from the heart of the Arab world over four decades ago, Switz has evolved from a single bakery into a prominent player in the global baked goods industry. With your unwavering support, we have expanded our reach to nine countries, including the United Arab Emirates, Oman, India, Mozambique, the United States, South Africa, and others.

This journey of success is a testament to your love and our commitment to providing the finest products worldwide, deeply rooted in our rich Arab heritage. In this sacred month of Ramadan, we take pride in presenting our renowned samosas as part of our tradition.Switz, a tale of love and triumph from the Arab world.

Timeline

1980

The SWITZGroup is a professionally managed family-owned group of bakery companies. Taizoon Khorakiwala, in January of 1980, took over a 12-man bakery started by his father (the legendary Fakhruddin Khorakiwala) in Al Khobar, Saudi Arabia